How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 25.06.2025 00:46
Place
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
How can you maintain self-control?
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
HSBC’s Mark Tucker to return to insurer AIA as chair - Financial Times
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
What is it like to be the slave in a mistress-slave relationship?
Good marketing is doing this well.
Processes
Product